December 15th, 2010 → 6:09 pm
@ ISMDealers
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In an earlier blog post ( Social Media Stats and Why Dealers Should Care ) we provided some incredible social media stats that one of our researchers, Jeffrey, threw together. We received tons of feedback via Twitter and email. The aggregate bit.ly link that we used to share the blog post received a total of 1,380 clicks as of the time of this posting. According to backtype, the post was Tweeted 1,953 times on Twitter, and shared 7 times on Facebook with 1 Like.
Here are some new stats that Jeffrey discovered for you to use in configuring your (or your client’s) social media strategy. I’ve taken the liberty to emphasize which ones I think have the most impact in my industry (retail automotive industry), but in no way do I intend to marginalize the remaining – they are all part of the general impact social media has on our world today.
Current Social Media Stats As of Dec. 1, 2010
- Social networking usage among seniors 65 and older grew 100% from 13% to 26%, and is expected to continue to increase (Pew Research Center)
- Facebook has passed Yahoo (as of August 2010) to become the #2 video site in the United States (58.6 million viewers) behind only YouTube (146.3 million viewers) (comScore)
- Twitter passes MySpace to become the third most trafficked Social Network. Twitter.com had 96 million unique visitors last month up 76% from the same period last year. The #1 spot being held by Facebook with 598 million unique visitors from the same period last year, up 54% from last year (comScore)
- 29% of Twitter users 18-24 years old use Twitter to follow their favorite companies
- 60% of web users visit social networks (PC Advisor)
- Two thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites have integrated with Facebook.
- The average Facebook user is connected to 60 pages, groups and events (Facebook press office)
- Twitter gets more than 300,000 new users every day (Twitter)
- There are more than 600 million searches on Twitter every day (Twitter)
- YouTube receives more than 2 billion viewers per day (YouTube press center)
- Over half of YouTube’s users are 20 years old (YouTube press center)
- 77% of internet users read blogs (Technorati)
- 60% of bloggers are aged 18-44 (Technorati)
- Male/Female ratio of Twitter users is 47/53%
- 51% of active Twitter users follow companies, brands or products on social networks
- Women aged 55 and up are the fastest growing Facebook demographic in America
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