To-Do
Step One: Get Liked
On Facebook, you don’t want customers to just like you, you want them to “Like” you. When someone hits the “Like” button on your page, not only do they start seeing your content in their newsfeed, but all of their friends are alerted that they’ve “Liked” your business. A great way to start building fans on your page, and potentially build your customer base, is to encourage your friends and family to “Like” you, and encourage their friends to do the same.
Log into your own personal account and navigate to your business’ Page.
Click on the “Suggest to Friends” link below your company’s primary photo. Select which friends you want to encourage Liking your business. Friends who already “Like” your Page will appear grayed out and cannot be selected.
VBN Tip
If you have a storefront or have held any special events for your business, you can post and tag photos of your friends in your shop or at your event, with their permission. Their friends will see it in their newsfeeds, thus giving you more exposure.
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