The New Facebook Pages Are Here [UPDATED]
Update #2: The push appears to have been accidental. A Facebook spokesperson tells us, “While we are always experimenting with new features internally we are not making changes to Pages right now. Organizations invest a lot of time on their Facebook Pages because millions of people find them useful everyday. We remain committed to providing ways for Page owners to customize and control the experience on their Page. If we do make changes, we will provide partners with advance notice.”
Update: Pages have been reverted back to the old style, and a new tweet from Facebook suggests that the mass transformation may have been unintentional or caused prototype features to get accidentally pushed as well. “Also, some internal prototypes were exposed to people and resulted in us disabling the site briefly. It’s now back to normal,” reads the tweet. We’ve reached out to Facebook for additional clarification.
Here’s what’s new: Pages now match Profiles and Place Pages in style and design, there’s a new left-hand menu that has been introduced to replace tab navigation and Facebook Questions have been integrated into the experience.
Facebook has also included a new feature that lets Page admins quickly switch between accounts. The Account menu option in the upper left-hand corner now includes a “Switch Accounts” option, as seen below. Admins can click it to pull up a menu to log in to any of the other Pages they have access to.
Today’s Pages transformation was to be expected, as we initially got wind of the pending changes when the new Profile Pages went live. Still, the unannounced push comes as a bit of a surprise.